Yes, of corsa ○ Opel ○ Jung von Matt
Can you make a legendary car resonate with a new generation? Yes, of Corsa!
The Opel Corsa is a household name, but with its latest iteration, we needed to refresh its image but making it fun, engaging, and unapologetically bold. We embraced the power of simplicity with the catchphrase "Yes, of Corsa." A playful yet powerful tagline that became the heartbeat of the campaign, embodying the Corsa’s energetic, daring spirit.
How?
📲 Social-First Storytelling: Crafting sharp, visually stunning content designed to captivate on TikTok, Instagram, and YouTube, with rapid cuts and vibrant motion graphics that stop the scroll.
😜 Interactive Engagement: Fueling conversations through a blend of challenges, polls, and meme-driven responses that spark participation and keep audiences hooked.
📍 Localized Adaptations: Delivering a campaign that resonates personally in every market while staying true to the fearless, universal spirit of "Yes, of Corsa."
Results:
🚀 13M+ views across platforms
🔥 25% monthly follower growth
💬 Record-breaking engagement rates across Opel’s social channels
#YesOfCorsa
AWARDS 🏆🏅
Year: 2023. Client: Opel. Agency: Jung von Matt.
Recognition: Art Directors Club Germany Craft in Motion / Film Craft - Silver Cube ///
