Always On ○ Opel ○ Jung von Matt
As the Senior Social Media Manager, I led global social media and content strategies, driving a 25% increase in engagement and over 13M views on product launches through high-quality visuals. I spearheaded the Always-On strategy and successfully launched our TikTok presence, with content consistently surpassing a million views and significantly boosting brand awareness.
Always
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OPEL
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Always • ON • OPEL •
Our initial approach focused on influencer-driven content, but data analysis revealed a surge in engagement when showcasing vehicles with high-end, cinematic movements. This insight led us to refine our strategy, prioritizing visually striking car content that further amplified reach and engagement.
Beyond content creation, I drove cross-functional campaigns integrating digital activations with on-site experiences, enhancing brand visibility and community connections. I also ensured brand consistency across platforms, balancing global standards with local relevance, while leveraging data-driven insights to optimize campaigns and maximize long-term impact.
Impact.
OPEL’S Manager:
VIEWS:
HASHTAG:
BTS
Behind the scenes from our productions.
