Painting With Light ○ Opel ○ Jung von Matt
What if the future of mobility wasn’t just about driving, but about painting the road with light?
With the Opel Experimental concept car, we unveiled cutting-edge adaptive lighting technology—designed to respond intuitively to its environment, enhancing visibility and safety like never before.
Our challenge? Crafting a narrative that not only showcased this innovation but also captivated a global audience on social media.
How?
🚦 Cinematic Brilliance: Captivating visuals showcased the Experimental’s ability to “see in the dark,” blending mystery and innovation.
🚦 Built for Social: High-impact video content optimized for Reels, TikTok, and YouTube, highlighting its revolutionary lighting.
🚦 Illuminating the Road Ahead: More than a car—it paints the night with light, making every drive safer and more immersive.
🚦 Influencers in the Spotlight: Partnering with creators to showcase the Experimental’s groundbreaking lighting firsthand.
Results:
✨ 20M+ views across social media, turning heads and sparking conversations.
🚀 Powerful partnerships with @LisamarieKorol & @eddyjanno, amplifying reach and impact.
✍🏻 30K+ comments on our launch video, engagement that speaks for itself.
