THE shadow jumper ○ nivea ○ publicis one touch

At two years old, Charlotte was diagnosed with EPP, a rare condition that makes daylight painful. When her parents needed help, NIVEA used its skincare expertise to create Charlotte’s Cream: the first sunscreen to block the blue light that triggers EPP.

With a patented formula and light-scattering pigments, this innovative cream lets Charlotte play outside—pain-free, just like any other child.

Because every child deserves the sun.

aWARDS 🏆

Year: 2023. Client: NIVEA Global. Agency: Publicis One Touch - Germany.

Recognition: Clio Health - Silver - Film - Health /// Clio Health - Silver - Film Craft - Health /// The One Show - MERIT - Health & Wellness - Film /// The One Show - Finalist - Film & Video /// The One Show - Finalist - Health & Wellness - Social Media /// ADC Annual Awards - Silver - Illustration Animation /// ADC Annual Awards - MERIT - Motion/Film Craft /// New York Festivals 2023 - Finalist - Film Technique - Craft (3x) /// New York Festivals 2023 - Finalist - Film - Short Form (3x).

How does it work?

SOCIAL MEDIA

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SOCIAL MEDIA

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SOCIAL MEDIA

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SOCIAL MEDIA • SOCIAL MEDIA • SOCIAL MEDIA •

IMPACT.

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