BOOKCLUB ○ OPSM○ EssilorLuxottica

In a world where screen time dominates our days, more and more people are experiencing vision problems. The strain on our eyes is undeniable, yet regular eye care often takes a backseat. I wanted to change that.

That’s why I created a community where we share more than just books, we share perspectives, both literary and literal. Each month, members choose a book to read together, exchanging thoughts not only about the story but also about their own vision journeys. From eye health tips to personal experiences with sight changes, the discussions go beyond the pages.

To make eye care more accessible, at the end of each month, participants receive a free book and either a pair of glasses with transition lenses or special discounts on eyewear. Because taking care of our vision should be as rewarding as the stories we immerse ourselves in.

As a result, we saw a 20% increase in engagement across our social platforms, and in customer care, there was a noticeable rise in the sales of progressive lenses—proving that awareness and community-driven conversations can lead to real change.