Always On ○ LensCrafters ○ EssilorLuxottica

Building an Always On strategy means more than just staying active, it’s about creating continuous, meaningful connections with your audience. For LensCrafters, we took this approach to the next level by developing a comprehensive influencer and community driven strategy designed to enhance brand awareness and engagement.

By partnering with the right influencers, we brought authentic storytelling to the forefront, making eyewear not just a necessity but a lifestyle statement. Their voices helped us connect with audiences in a more relatable and engaging way, transforming the way people perceive eye care.

The results spoke for themselves: our content saw a significant boost in awareness, and we saw an increase in our comment section. A testament to the power of Always On when paired with the right strategy and voices.