Always On ○ NIVEA ○ PUBLICIS ONE TOUCH
Leveraging data analysis, we transformed NIVEA’s social media approach, shifting from a traditional product-focused look and feel to a more use-oriented strategy. This evolution prioritized educational and practical skincare content, making the brand more relatable and engaging for consumers.
ALWAYS
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NIVEA
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ALWAYS • ON • NIVEA •
PREVIOUS Look and Feel
As part of this shift, I developed an Always-On strategy targeting skincare enthusiasts with daily educational content and user-generated reposts under the hashtag #HowDoYouNIVEA. This approach not only fostered community interaction but also drove significant organic growth, doubling TikTok followers and increasing Instagram followers by 20%.
NEW Look and Feel
By adapting our content to real user needs and behaviors (even our products got life), we strengthened NIVEA’s positioning as an approachable and expert skincare brand, ensuring long-term engagement and visibility across platforms.
IMPACT.
Publicis CCO:
VIEWS:
HASHTAG:
BTS.
Behind the scenes from our productions.
